With the new #MindTheTap campaign, Edwin has successfully tapped cafes all along zone 1 of the London underground. GiveMeTap aims to keep Londoners hydrated and happy during their commute throughout the year. Achieving success with corporates like Deloitte and Pizza Hut have also been huge milestones in the GiveMeTap journey and the team hopes to secure a lot more corporate deals over the months to come.
Not only does this benefit dehydrated commuters (there are 750 faintings every year on the London Underground), it’s good for the environment, as it cuts the use of harmful plastics. Broni-Mensah promises that for every two bottles sold, one person in a developing country gets clean drinking water for life.
LC: How would you explain the concept to someone on the Tube?
SJ: It’s a really simple concept! Almost every tube commuter has experienced the stuffy, uncomfortable conditions of hot rush hour. Buying water to keep hydrated can be really expensive and also wasteful. We’ve set up a network of over 100 cafés/eateries (we call them Taps) in London where you can refill your GiveMeTap bottle on the go, without the obligation of buying anything. No questions. No hassle. We’re growing our network of cafes extensively through our new campaign, MindTheTap, so that you are never more than 4 minutes away from free water once you get of the tube.
This summer, to combat the dangers of heat on the Underground, and reduce the just under 750 annual faintings, GiveMeTap has launched its own London hydration campaign called MindTheTap. - See more at: http://www.projectdirt.com/project/7783/#!/journal_entry/19101
Young social enterprise, GiveMeTap, has partnered with leading business advisory firm, Deloitte, securing a contract to provide the firm’s UK staff with reusable GiveMeTap water bottles.