Why Water?

We all need it to survive and thrive

The UK has some of the cleanest drinking water in the world. Yet we're encouraged to drink water out of plastic bottles. As well as the increasing unnecessary plastic consumption, it's also creating a water crisis...

663 million lack access to clean water. Right now.

Today, almost 1 in 10 people don't have access to clean water and around 2.4 billion people live without proper sanitation. The majority of these people live in the world's economically challenged communities, places that are experiencing rapid population growth.

It is predicted that global water demand could double by 2050.

So we need to do something.

Now.

How is it all connected?

In many areas, water scarcity is not the problem. Often, communities are living right on top of clean water source but don't the economic means or machinery available to get it. Lack of access to water as significant implications on general health, sanitation, the wellbeing of women and children and the environment.

Join us. Together, let's end this water crisis.

Your purchase will give someone in Africa 5 years of clean drinking water for 5 years. That's a lot of bang for your bottle.